Privacy Policy

Privacy Policy

Last updated: 10.01.26

LoopTheory (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit or make a purchase from our website.

1. Who We Are

LoopTheory
Unit 22, Soho Mills Industrial Estate
Wooburn Green, High Wycombe
HP10 0PF
United Kingdom

We are the data controller for the purposes of UK GDPR.

2. Information We Collect

We may collect the following information when you use our website or place an order:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely by third-party providers)

  • IP address and device data

  • Order history

  • Email marketing preferences

3. How We Use Your Information

We use your data to:

  • Process and deliver orders

  • Communicate with you about your purchase

  • Provide customer support

  • Send marketing emails (if you opt in)

  • Improve website performance and user experience

  • Prevent fraud and comply with legal obligations

4. Email Marketing

If you opt in, we may send promotional emails. You can unsubscribe at any time using the link in our emails.

5. Cookies & Analytics

We use cookies and similar technologies to operate our site and analyse performance. This includes services such as Shopify, Google Analytics, and Meta.

You can manage cookies via your browser settings.

6. Sharing Your Information

We only share your data with trusted third parties necessary to operate our business, such as:

  • Payment processors

  • Shipping providers (Royal Mail)

  • Email marketing platforms

  • Analytics services

We never sell your personal data.

7. Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or to comply with legal requirements.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction or deletion

  • Object to processing

  • Withdraw consent

  • Lodge a complaint with the ICO

To exercise your rights, contact us at the email support@looptheory.co.uk

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page.